Private working session
Before You Spend Another Dollar Trying to Get More Leads, Find Out Why Your Marketing Isn't Consistently Turning Interest Into Clients
A private 60–90 minute working session that shows you where your marketing is breaking down, what's costing you leads and sales, and what to fix first.
You'll leave with a prioritized written plan built around your actual business, not another generic checklist telling you to "post consistently" and hope for the best.
$297
If you hire me to build your 21-Day Client Engine, the full $297 will be credited toward your investment.
You've probably already tried some combination of posting more, changing your offer, downloading templates, rewriting your website, starting an email list, running ads, creating a lead magnet, or rebuilding everything because someone on Instagram said your messaging was the problem.
Some of it may have worked for a while. You got a few inquiries, booked a handful of calls, or had a good sales month.
Then it slowed down again.
Now you're looking at a business full of marketing pieces that technically exist, but don't reliably work together:
The problem usually isn't that you haven't done enough.
It's that nobody has looked at the entire system and identified where interest is being lost before it becomes a lead, a booked call, or a client.
That's what we'll do together.
Results after the gameplan
Booked sales calls per month
B2B consultant, 90 days post-audit
Peak: 19
Lead-to-client conversion
Interior design studio, same traffic
Where leads were lost
Diagnosed breakdown, accounting firm
3.1x
Inquiry-to-call rate
Fitness studio owner, after fixing one page and the follow-up sequence.
$0
Extra ad spend
Every gain above came from the traffic the business already had.
11 days
Average time to first fix
The gameplan puts the highest-impact change first, not last.
"I thought I needed a new website. The audit showed my website was fine and my follow-up was the leak. Two emails later I closed two clients from leads I already had."
"We were about to spend $4,000 a month on ads. Michelle showed us exactly where the funnel was dropping people first. We fixed it and our close rate nearly tripled before spending a dollar."
"The written gameplan is the first marketing document I've actually used. It told me what to ignore, which was worth the $297 by itself."
Inside the session
This isn't a surface-level website critique or a list of tiny copy edits. We'll look at how someone currently finds your business, understands your offer, decides whether they trust you, and moves toward working with you.
01
We'll check whether the right person can quickly understand:
If your offer makes sense to you but requires a long explanation on every sales call, we'll find the missing information.
02
We'll review the pages you currently use to attract leads, sell an offer, or book calls, looking for:
03
We'll identify every place someone can currently raise their hand, including forms, freebies, booking links, contact pages, DMs, audits, or low-cost offers.
Then we'll determine whether those entry points are moving people toward a meaningful next step or simply collecting names.
Client result
"After we changed the intake path, booked calls went up 38% without adding more traffic." — service business owner
04
We'll review what happens after someone clicks, subscribes, downloads, inquires, or books.
You'll see where follow-up is missing, where it stops too soon, and where your emails could answer the questions currently being left for your sales calls.
Client result
"The follow-up sequence brought two older leads back into conversation, and both became clients that month." — consultant
05
We'll look at where your attention is currently coming from and whether your content is connected to a clear offer.
You'll understand which content supports your sales process, which content is mainly keeping you busy, and where ads may make sense once the rest of the system is ready.
Client result
"Once every post pointed to one offer, the inquiries got clearer and sales calls stopped feeling like explanations." — course creator
06
We'll examine how people move from interested lead to paying client, including:
If you're repeatedly answering the same questions or chasing people after a good conversation, those are clues we can use.
07
Most people won't buy the first time they see your offer.
We'll look at what, if anything, is bringing back the people who visited, clicked, watched, downloaded, or inquired but didn't move forward.
Client result
"Three people who had clicked but never booked came back after the re-engagement step. One signed within a week." — agency owner
08
We'll determine what you can currently measure and what you're guessing about.
You don't need a ridiculous dashboard with 47 numbers you'll never check. You need enough information to know where people are entering, where they're leaving, and whether the system is improving.
Client result
"The tracking showed one traffic source was creating clicks but no calls, so we cut the spend and kept the channel that converted." — local service provider
The deliverables
You'll know why your current marketing isn't producing consistent leads or sales. Instead of treating every slow month like a brand-new emergency, you'll be able to see the specific breakdown causing it.
Sample audit report format
You'll receive a written plan that tells you exactly what to change first, so your team can move from scattered fixes to measurable progress.
"The gameplan gave us permission to stop touching everything. We fixed the booking page first, and qualified calls doubled in two weeks."
— Jenna K., business coach
Your recommendations will be based on your offer, audience, resources, current marketing, and capacity. If you don't need a new website, I'm not going to tell you to rebuild one. If your lead magnet isn't the real problem, we won't waste three weeks redesigning it.
We'll keep what's useful, fix what's costing you opportunities, and identify what needs to be added.
"I expected to be told I needed a new website. The audit showed our offer and follow-up were working; two page edits saved us from a full rebuild."
— Marcus T., operations consultant
You'll know whether you're ready for ads, whether your current funnel can be repaired, whether you need a different offer entry point, or whether a smaller adjustment could solve the immediate problem.
That means your next marketing decision is based on evidence instead of whoever posted the most convincing reel that morning.
"We paused a $4,000/month ad contract after the audit showed the landing page was the leak. Once we fixed it, conversion improved before we spent more."
— Priya S., bookkeeping firm owner
This audit is for business owners who are ready to look at the full picture and make informed changes.
The process
Step 1
You'll provide the pages, offers, emails, content, ads, or other materials that are currently part of your marketing.
Don't worry if it feels disorganized. That's often the reason we're doing the audit.
Step 2
We'll spend 60–90 minutes walking through how your marketing currently works.
I'll ask questions, review the pieces with you, identify the gaps, and explain what's happening in plain language.
This isn't a sales call disguised as an audit. We're doing the actual diagnostic work during the session.
Step 3
After the session, you'll receive a prioritized plan showing what to fix, what to keep, what to remove, and what to build next.
You can implement it yourself, take it to your team, or ask me to help build it.
Step 4
There's no obligation to hire me after the audit.
If the 21-Day Client Engine is the right next step and we decide to work together, your full $297 audit fee will be applied to the cost of the build.
Choose your starting point
Both audits are useful, but they solve different problems.
Free
$297
Credited in full if you move forward with the 21-Day Client Engine.
Because adding more traffic to a broken system usually gives you a more expensive version of the same problem.
The audit shows us where the breakdown is before you spend more money trying to compensate for it.
Sometimes the answer is a full client-acquisition system. Sometimes it's a better follow-up sequence, a clearer offer, a different entry point, or a sales page that finally answers the questions buyers are already asking.
You shouldn't have to tear everything down to find out.
Your investment
$297
You receive:
Questions
No. We can review whatever you currently use to attract and convert clients, even if that consists of a website, social media, referrals, DMs, a contact form, and a calendar link. The point is to understand what's happening now and determine what's missing.
No. The audit can help you prepare for ads, improve the traffic you already receive, or determine whether ads should even be your next move.
Implementation isn't included in the $297 audit. You can use the plan yourself, give it to your team, or hire me separately to help build the recommended system. If we move forward with the 21-Day Client Engine, your $297 is credited toward the build.
Knowing it isn't working and knowing exactly why are very different things. Most business owners can see the inconsistent results. The difficult part is identifying whether the real problem is the offer, message, page, follow-up, traffic, sales process, or the way those pieces connect. That's the part we'll diagnose.
We'll determine whether lead volume is actually the problem. If your current system is losing interested people after they arrive, sending more traffic into it won't solve the underlying issue. We'll identify whether you need more attention, stronger conversion, better follow-up, or a combination of all three.
No. The purpose of the session is to audit your marketing and create your gameplan. If working together makes sense, I'll explain what that could look like. If it doesn't, you'll still leave with a plan you can use.
You don't need another month of changing headlines, posting more, and wondering why the results still feel random.
Let's look at what you already have, identify where it's losing people, and create a plan for building a client-acquisition system you can rely on.
Book your private 60–90 minute Marketing Machine Audit & Gameplan for $297.
If you move forward with the 21-Day Client Engine, your full audit investment will be credited toward the build.